As I discussed in my previous post, Blizzard is toying around with the idea of releasing a game time for gold option. Today they released a more in depth post about how they're planning to implement it. If you want to read the post in it's entirety, you can find it here.
The Gold Maker's Summary
If you (quite like me) only care about how this effects the avid gold maker, not the average player buying the token to sell for gold, it's pretty cut and dry. The tokens can be bought from the Shop (in game or otherwise) for $$$, and are worth 30 days of game time. Blizzard has not specified for how much real money (TBD), but one would think somewhere in the $15 range.
I believe Blizzard's true motivations in doing this will show when the pricing comes out. Right now they're claiming it will cut down on illegitimate gold selling and stealing of accounts. To me if they price it over $15, Blizzard will be making a statement, because they will now be making more than they previously would have had the player who uses the token straight out paid for their subscription, and their true motivation - money, not to improve the game environment - will be clear.